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Majority of British Consumers Prefer Renewable Energy

17 Jul 13:00 by Steve Walia

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Almost three-quarters of British consumers would opt to buy products from companies powered by renewable energy.

According to recent research conducted by Orsted, the offshore wind specialists, 73 per cent of UK consumers would choose to buy products from retailers powered by renewable energy. 

A Survey on Renewable Energy

500 British consumers were questioned in the survey conducted by analysts on behalf of Orsted, with the aim of discussing attitudes towards corporate usage of renewable energy and suppliers. 

86 per cent of the consumers questioned believed it is worthwhile purchasing products that are made using 100 per cent renewable energy, with 60 per cent preferring products that display a logo with a green message.

These results emphasise a shift in attitude in the purchasing of electronics, clothing, food, beverages and beauty products.

Jeff Whittingham, the managing director of Orsted UK, explained that a shift to renewable energy is positive for the environment and is also beneficial for business. Renewable energy is now a commercial choice and an ethical one. Decarbonisation of energy through green energy procurement has strong commercial benefits for corporations.

Green Messages on Products

With consumers revealing a preference for products displaying green messages or details, a company's sustainability agenda has become important to its success and reputation.

Global brewers AB InBev (Anheuser-Busch InBev) have placed renewable electricity labels on bottles stating which beer has been brewed utilising 100 per cent renewable electricity.

The survey has built on the theory that sustainability acts as a differentiator for shoppers. Companies such as Unilever and IKEA have delivered noticeable economic gains from sustainable products.

In fact, 'Sustainable Living' brands by Unilever accounted for 70 per cent of its turnover growth in 2017, a new record, growing 46 per cent faster than other brands in the company.